How we Create. How we Work.
CONNECT WITH US
Our first encounter together is important. For this reason, before we start any sort of creation, we want to know you. Our account managers will take the time to understand your needs regarding content in order to guide you better.
ESTABLISH THE BEST PLAN FOR YOU
BTC Lens, BTC Universe or Your own BTC? Which one will fit your needs best? Our account managers will know how to guide you for your specific needs.
Before we create, brainstorming as a pre-production step is important. During this session, VIA phone call or video chat with Pascal Guzzo, we establish the vision, the location and the message we want to communicate through the visuals and all the details to make the creation session as organized and time efficient as possible.
CREATION OF MAGIC
Transforming the vision into reality. The production is where we bring professional equipment such as cameras, lights, microphones, stabilizers and much more to capture and create the best visual possible. BTC Production creates all visuals with a cinematic influence whether it is pictures or videos.
Before achieving a final project that is complete, our creators edit the visual captured during the session of production. In this step, professional software such as Lightroom and Premiere Pro are used to colour grade, assemble, stabilize, add music, sound effects and much more to obtain a perfect final visual.
SHARING THE VISUALS
The last step is simple: share the final visual with the client VIA Google Drive. When shared, we always make sure that the client is
satisfied with the result. For this reason we offer corrections until the visuals are perfect.
What's BTC back story?
BTC was founded in 2018 by Pascal Guzzo. The intention behind it was simply to help businesses with their visual content through a cinematic lens for their online branding. BTC stands for “Be The Change” and for this reason, we create powerful content around powerful niches that will help the world in a positive way.
Why all those niches?
BTC Production wants to “Be The Change” through its creation of visual content. For this reason, we thought it best to create around what we know about and believe in. Our four niches go hand in hand and are part of a cycle. Eating well, exercising and generally feeling good are the perfect combination to achieve success and are the key to live a happy life.